Privacy Policy

Last Updated: July 31, 2026

At Adally Homes (operated by Adams O'Reilly Ltd), we are committed to protecting and respecting your privacy. This Privacy Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Adams O'Reilly Ltd t/a Adally Homes, based in Crowle, North Lincolnshire, United Kingdom.

1. Information We Collect From You

We may collect and process the following data about you:

  • Information you give us: This is information about you that you give us by filling in forms on our site (such as our interest registration form) or by corresponding with us by phone, email, or otherwise. This includes your name, email address, phone number, property preference, and any specific comments or requirements you submit.
  • Information we collect automatically: With regard to each of your visits to our site, we may automatically collect technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
  • Information about your visit: We may collect details of your visits to our site, including the full Uniform Resource Locators (URL), clickstream to, through, and from our site (including date and time), page response times, download errors, and length of visits to certain pages.

2. How We Use Your Information

We use the information held about you in the following ways:

  • To provide you with information, updates, and marketing communications relating to The Airmyn Collection and other future residential developments by Adally Homes, where you have consented to be contacted.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To respond to your inquiries and offer customer support.
  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes.
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer.

3. Legal Basis for Processing

Under the UK GDPR, our legal bases for processing your personal information are:

  • Consent: Where you have opted in to receive marketing updates and details of our new property developments (e.g. by checking the consent box on our registration form). You may withdraw this consent at any time.
  • Legitimate Interests: To communicate with you regarding active inquiries, to manage our relationship with you, and to optimize the performance and security of our website.
  • Contractual Obligations: Where processing is necessary to take steps at your request prior to entering into a contract (such as reservation of a plot or property purchase discussions).

4. Data Storage and Security

All information you provide to us is stored securely. We take appropriate technical and organizational measures to prevent unauthorized access, alteration, disclosure, or destruction of your personal data.

We use third-party tools such as Formspree to process and manage contact form submissions. Your submitted data is securely transferred and held in accordance with their privacy standards. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

5. Disclosure of Your Information

We do not sell, rent, or trade your personal information. We may share your personal data with selected third parties including:

  • Business partners, suppliers, and sub-contractors (such as our sales agents, conveyancing solicitors, or main building contractors) for the performance of any contract we enter into with them or you.
  • Analytics and search engine providers that assist us in the improvement and optimization of our site.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of Adally Homes, our customers, or others.

6. Your Rights

Under the UK GDPR, you have the right to:

  • Request access to your personal data that we hold.
  • Request correction of any incorrect or incomplete personal data.
  • Request erasure of your personal data ("the right to be forgotten").
  • Object to the processing of your personal data or request restriction of processing.
  • Request the transfer of your personal data to another party.
  • Withdraw your consent to marketing communications at any time.

To exercise any of these rights, please contact us at sales@adallyhomes.co.uk. If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

7. Cookies

Our website may use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

8. Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

9. Contact Us

Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to:

Adams O'Reilly Ltd t/a Adally Homes
Crowle, North Lincolnshire, United Kingdom
Email: sales@adallyhomes.co.uk
Phone: +44 (0) 1522 555010